Shreepriya
Gonzalez Jimenez
UX Expert
with 9 years of experience in leading
user research, design and innovation projects and teams

Defining User and Business Needs
Through reviewing existing documents, data and stakeholder engagements, I collect and define both business and user needs and craft my research plan.

Executing Qualitative and Quantitative User Research
Based on project needs, I choose the appropriate user research method such as interviews, surveys, and usability tests to gather relevant data.

Analysing Data and Uncovering Insights
I interpret and synthesize collected data to uncover patterns, insights, and user pain points. For instance, inductive or deductive analysis for qualitative data and statistical analysis for quantitative data.

Co-creating and Designing Solutions
Here, I organize design workshops such as Design Sprints to create wireframes, prototypes and design solutions based on research insights that address user needs.

Evaluating Existing and Launching Soutions
By gathering user feedback of the design solutions and comparing them with benchmarks , I evaluate and assess the solutions to refine the product iteratively.

The recognition
gained during my career.

15x Peer-Reviewed Papers

2x International Design Awards

2x US Patents

3x Organiser of International Design and HCI Conference

1x Best Paper Award